The Graveyard

What happens to brands that are dead and gone? They come to The Graveyard.

Here, I channel my inner Dr. Frankenstein — minus the Tesla coils and unchecked megalomania. The spec you see on this page isn’t about piggybacking off of what’s all the rage today. I want to prove that smart writing can give any brand a second life.

RED LOBSTER: LESSON LEARNED

Out of all the ways to go, Red Lobster chose death by shrimp. Instead of sweeping that mistake under the rug, why not own it?

BORDERS BOOKS: 451° VIEWS

If Borders Books were still in business, the sudden and alarming spike in book bans across the U.S. would be a perfect cause for their brand to rally behind.

PAN AM: 21/60 VISION

When Pan Am ruled the skies, traveling was so much more glamorous. Kind of.
This campaign would help a rebooted Pan AM introduce 21st-century passengers to 1960s jet-set sophistication—while letting some mid-century norms stay in the past.